It's a big step from a small town to the big city. But despite a colourful and at times controversial road, Lloyd made the climb from North Battleford to the top of the media profession. Lloyd wanted to make his name in hockey but following his junior year with the Saskatoon Lions he realized he wasn't good enough. He found a career in broadcasting. At CKCK in Regina he was the voice of the Saskatchewan Roughriders ad the Regina Pats.
He also did hockey play-by-play in Victoria and covered college football in Dallas and Fort Worth before returning to Saskatoon. He spent time at both CFQC and CBC-TV. Lloyd has covered a variety of sports events. He was the voice of the Riders for 20 years. He has been on the broadcast team for the Grey Cup Game, the Olympic Games and the Briers.
In 1982, he was named to the Century Saskatoon's Builders category. In 1986 he was named to the CFL Hall of Fame for media personnel.